Seeking Technologies for Geographical Marketing of Flyers or Catalogues

PT Monotaro Indonesia (Monotaro) is is an B2B ecommerce company, Joint Venture company of Monotaro Co.Ltd and Sumitomo Corporation Group.

As part of our advertising efforts, we distribute hardcopy flyers and catalogues of our products to various locations across Indonesia.

We are therefore seeking a solution to optimize these offline marketing efforts. We are interested in identifying the locations in Indonesia where there are high potential of companies there becoming our customers, to effectively deliver flyers or catalogues to these companies.

The proposed solution should be able to identify relevant criteria and attributes of locations where there is likelihood of us benefiting from a high customer conversion rate. Criteria may include characteristic of the location, demographics of buyers there, and any other possible correlated attributes to be identified.

There is however currently a challenge of the availability of data in Indonesia, both offline and online. We are however able to provide data of our past flyer and catalogue distributions for training of a proposed system if required.

The proposed solution should incorporate data collection, aggregation, cleansing and analytics.

We intend to measure and minimise the cost incurred in the flyer and catalogue distribution.

In addition to that, we intend to identify prospective customers and obtain relevant data including location, industry, and number of employees.

Utilizing geographical data, such as Gross Domestic Product (GDP) per city, we aim to send out flyers or catalogues more efficiently.

Further Details

Further details of the challenge statement may be found at the Briefings Page, in the form of video recordings of the virtual briefing sessions, Q&A transcripts and presentation slides if available.

Instructions on Submitting Proposals

Download the proposal submission form in Microsoft Word format at the 'Attachment' section of the Challenge Statement Listing Page and fill in the details of your project proposal. You can then proceed to the proposal submission page by logging in and clicking the 'Submit Proposal' button on the right side of this page, where you will have to fill in the form fields and attach the filled Microsoft Word project submission form before submitting. Do also upload supporting documents/files that may support your proposal.